TripAdvisor reviews increase Booking Rate Conversion
TripAdvisor is a leading online hotel review and research platform with more than 260 million unique visitors with 90+ user contributions every minute and its key source of drive direct hotel booking.
As Travel review websites has major impact on hotel booking conversion rate on worldwide hotels and study reveal that around 90% traveller research online reputation of hotel before booking and with 1-3 negative comments divert guest to choose other hotels even if hotel provide best price and amenities.
Our survey reveal that if a hotel provides robust and effective mechanism for guest to fill survey while checkout from hotel it will have more excellent review then good. I have suggested our hotel client to place tablet with online TripAdvisor survey form on hotel front office desk and encourage guest to fill out survey in lieu with surprise gift as the more excellent feedback on TripAdvisor and it gives hotel higher rate of room booking conversion via direct from hotel website or via OTA channel used by Booking.com, ClearTrip.com, MakeMyTrip.com and Expedia.co.in
Nobody can deny the power of TripAdvisor as more than 60% traveller make up their mind on the basis of fellow traveller reviews second to family or friend recommendation. Hotel ranking also play important role in direct booking, Hotel ranked #1 get around 56-60% than hotel ranked #40 in same city.
TripAdvisor provide great hotel management tools for reputation management for effective management of review, please visit The Power of Management Responses to Guests’ Reviews and reputation management, visit link for details how TripAdvisor impacts travel community and how to register in TripAdvisor Management Centre https://www.youtube.com/watch?v=_GKhfNxMBzg
I am strongly recommend not to stop unhappy customers from expressing their positive or negative view but hotel need to create responsive and real-time in-house review management system to delight customers and also if possible with surprise special offer.